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As the holiday season approaches, many Americans are starting to plan their holiday shopping. A recent study conducted by the National Retail Federation shows that consumers are expected to spend an average of $997.79 on gifts, decorations, and other holiday-related purchases this year. With the rise in online shopping, more people than ever are turning to e-commerce sites to fulfill their holiday shopping needs.

According to the study, online shopping is projected to make up 66% of total holiday spending this year. This shift towards online shopping can be attributed to the convenience and flexibility that e-commerce offers. With just a few clicks, consumers can browse through a wide range of products, compare prices, and make purchases without ever leaving the comfort of their homes.

One of the key benefits of online shopping during the holiday season is the ability to avoid crowded stores and long lines. Many consumers find the convenience of shopping from their own homes to be a major advantage, especially during the busy holiday season when stores are often crowded with other shoppers.

Another advantage of online shopping is the ability to easily compare prices and find the best deals. With the click of a button, consumers can compare prices from different retailers to ensure they are getting the best possible price. This makes it easier for consumers to stick to their budgets and find the perfect gifts for their loved ones.

Despite the many advantages of online shopping, some consumers still prefer to shop in brick-and-mortar stores during the holiday season. For them, the experience of browsing through stores, touching and feeling products, and interacting with store employees is an important part of the holiday shopping tradition.

However, the convenience and ease of online shopping are undeniable. With more retailers offering free shipping and extended return policies, consumers can shop with confidence, knowing that they can easily return or exchange items if needed. This added convenience has made online shopping a popular choice for many Americans during the holiday season.

As the holiday season approaches and consumers begin to plan their shopping strategies, it is clear that online shopping will play a significant role in fulfilling their holiday shopping needs. Whether consumers choose to shop online or in-store, the most important thing is to find the perfect gifts for their loved ones and spread holiday cheer.