BBRL Stablecoin Launches on XRP Ledger by Ripple

uch as exploring public blockchain, tokenization of debentures, custody of DREX assets, and exchanges between Central Bank Digital Currencies (CBDCs). Although nothing is finalized yet, we are optimistic about achieving these goals in the near future,” Sacomori highlights.
“Launching a stablecoin like BBRL on the XRP Ledger creates significant opportunities for the Brazilian market while also laying the groundwork for broader adoption across South America and beyond,” said Markus Infanger, Senior Vice President, RippleX. “These stablecoins bring greater efficiency to cross-border payments, expand access to reliable digital assets, and enable businesses to explore new financial use cases. By leveraging the XRPL’s speed, security, and scalability, BBRL has the potential to drive innovation and economic growth throughout the region.”
BBRL, the new digital asset from Braza Group enhances access to the digital market for individuals and businesses. Available to institutional clients in early 2025, the coin will also be accessible to B2C customers directly through the Braza On app. “This stablecoin not only enables transparent international transactions, stable investments, and commercial operations but also promotes market efficiency and security. Our goal is to build a network that provides high liquidity for these assets,” Marcelo emphasizes.
The launch of BBRL is scheduled for the first quarter of 2025 on the Braza On app, and stands out as a solid and accessible alternative in the Brazilian financial landscape, promising to revolutionize digital transactions. Additionally, this stablecoin represents a milestone in financial modernization, enabling businesses and consumers to transition between traditional and digital markets swiftly and securely.
Expectations for the Next Year
Regarding cryptocurrencies, Sacomori believes 2025 will mark significant regulatory advances. “We are optimistic. This change is expected to make the market safer, especially concerning asset custody for financial institutions, an area where we are well-prepared. Furthermore, we are ready to welcome exchanges in Brazil and adapt to market adjustments,” he reveals.
The executive also predicts significant growth in demand for Braza’s BBRL stablecoin, during this period. “By the end of next year, we expect BBRL to capture about 30% of the market in Brazil, thanks not only to its integration but also to creating new global settlement paths for BBRL.”
For BBRL, the executive does not rule out the creation of new use cases and highlights Braza’s consolidation as Brazil’s leading crypto bank, focusing on cryptocurrencies and exchanges. “In five years, we believe that there will be no currency exchanges in the world without stablecoins. We are positioned to sell stablecoins in the institutional market, catering to Brazilian companies with purchasing demands. Throughout the year, we have secured a significant share of this market, making us a sector reference today,” he concludes.