Smart Web Company to Go Public with Bitcoin Treasury Strategy

The upcoming public listing of The Smarter Web Company with a Bitcoin treasury strategy represents a notable shift in how forward-thinking companies approach capital management and value retention. Despite not being a major U.S. tech giant or a well-established corporation, this UK-based web services firm, established in 2009 by Andrew Webley, is setting a new precedent in the business world.

The decision to go public on the AQUIS Stock Exchange in April 2025 via a reverse takeover of an older business founded in 1907 is not the most significant aspect of this move. What sets The Smarter Web Company apart is its progressive capital strategy involving Bitcoin integration.

Since 2023, The Smarter Web Company has embraced Bitcoin as a means of payment. In anticipation of its upcoming share listing, the company is formalizing a Digital Assets Treasury Policy that includes holding Bitcoin in addition to traditional cash reserves. The company’s leadership does not view Bitcoin as a speculative investment but rather as a deliberate choice for a reserve asset. They see Bitcoin as a hedge against inflation and an effective tool to safeguard and grow assets over time.

In preparation for future growth and strategic acquisitions following its listing, The Smarter Web Company will utilize Bitcoin as part of its long-term capital preservation strategy. This decision mirrors the approach taken by early adopters like Strategy (formerly MicroStrategy) and Metaplanet, who have integrated Bitcoin into their financial portfolios.

The innovative Bitcoin treasury strategy of The Smarter Web Company has already attracted like-minded investors. In January 2025, the company successfully closed a pre-IPO funding round exceeding a certain amount, affirming investor confidence in the company’s vision and direction.

In conclusion, The Smarter Web Company is pioneering a novel approach to capital management by incorporating Bitcoin into its treasury strategy. As the company gears up for its public listing, it is poised to lead the industry in adopting forward-thinking financial practices that prioritize asset preservation, growth, and innovation.