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Australia has introduced a new law that will require streaming services like Netflix and Disney+ to invest in local content, adding to the existing quota that applies to traditional broadcasters. This move aims to support the local television and film industry, which has been struggling due to the impact of streaming services.
Under the new law, international streaming services will be required to invest a percentage of their Australian revenue into producing Australian content. This will help create more opportunities for Australian actors, writers, directors, and other industry professionals.
The Australian government hopes that this new law will help promote Australian stories and culture to global audiences, as well as provide economic benefits to the local industry. It is seen as a way to level the playing field between traditional broadcasters and streaming services, which have often been criticized for not contributing enough to the local industry.
The Australian film and television industry has welcomed this new law, as it will provide a much-needed boost to local production and help create more jobs in the sector. This move is seen as a positive step towards ensuring the sustainability and growth of the Australian screen industry in the digital age.